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# Acceptable Ads Committee

## Sitemaps

- [XML Sitemap](https://www.acceptableadscommittee.org/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.acceptableadscommittee.org/blog/)
- [The Web We Want](https://www.acceptableadscommittee.org/the-web-we-want/)
- [Retail media is booming - but are users being respected?](https://www.acceptableadscommittee.org/retail-media-is-booming-but-are-users-being-respected/)
- [The Big Idea Series - Interview with John Osborn](https://www.acceptableadscommittee.org/the-big-idea-series-interview-with-john-osborn/)
- [The Big Idea Series - Interview with Cecilia Alexandre](https://www.acceptableadscommittee.org/the-big-idea-series-interview-with-cecilia-alexandre/)
- [The Big Idea Series - Interview with Vegard Johnsen](https://www.acceptableadscommittee.org/the-big-idea-series-interview-with-vegard-johnsen/)
- [The Big Idea Series - Interview with Katie McAdams](https://www.acceptableadscommittee.org/the-big-idea-series-interview-with-katie-mcadams/)
- [The Big Idea Series - Interview with Ratko Vidakovic](https://www.acceptableadscommittee.org/the-big-idea-series-interview-with-ratko-vidakovic/)
- [Redefining the Future of Acceptable Ads: Shifting to a Principle-Based Approach](https://www.acceptableadscommittee.org/redefining-the-future-of-acceptable-ads-shifting-to-a-principle-based-approach/)
- [Invitation for User Feedback: Changes to Acceptable Ads Standards](https://www.acceptableadscommittee.org/invitation-for-user-feedback-changes-to-acceptable-ads-standards/)
- [Acceptable Ads Standards Hit 350 Million Users Worldwide](https://www.acceptableadscommittee.org/acceptable-ads-standards-hit-350-million/)
- [Overwhelming Majority of Internet Users Want Sustainability Standards for Digital Advertising](https://www.acceptableadscommittee.org/sustainability-research-released/)
- [12th Acceptable Ads Committee Meeting](https://www.acceptableadscommittee.org/12th-acceptable-ads-committee-meeting/) - Discover insights from AAC's 12th meeting on April 10, 2024, covering the Committee, click-to-play videos & industry updates.
- [Recap of the 11th Acceptable Ads Committee Board Meeting](https://www.acceptableadscommittee.org/recap-of-the-11th-acceptable-ads-committee-board-meeting/)
- [Tenth Acceptable Ads Committee Meeting](https://www.acceptableadscommittee.org/tenth-acceptable-ads-committee-meeting/)
- [<strong>Acceptable Ads Offer a More Carbon-Friendly Experience</strong>](https://www.acceptableadscommittee.org/acceptable-ads-offer-a-more-carbon-friendly-experience/) - To help consumers and brands make more informed decisions, the AAC has conducted a preliminary study to assess the carbon impact of an Acceptable Ads online experience.
- [In-view ad refresh is now allowed in Acceptable Ads](https://www.acceptableadscommittee.org/in-view-ad-refresh-permitted/)
- [Acceptable Ads - The Next Evolution](https://www.acceptableadscommittee.org/acceptable-ads-the-next-evolution/)
- [<strong>Call for user feedback – Acceptable Ads Standard change proposal</strong>](https://www.acceptableadscommittee.org/call-for-user-feedback-acceptable-ads-standard-change-proposal/)
- [Ninth Acceptable Ads Committee Meeting](https://www.acceptableadscommittee.org/ninth-acceptable-ads-committee-meeting/)
- [Acceptable Ads Committee announces new President](https://www.acceptableadscommittee.org/acceptable-ads-committee-announces-new-president/)
- [Call for feedback - Acceptable Ads Standard change proposal](https://www.acceptableadscommittee.org/call-for-feedback-acceptable-ads-standard-change-proposal/)
- [Eighth Acceptable Ads Committee Meeting](https://www.acceptableadscommittee.org/eighth-acceptable-ads-committee-meeting/) - The AAC held its eighth board meeting on September 16, 2021. The meeting focused on 4 topics
- [Update from the Acceptable Ads Committee (Q2 2020)](https://www.acceptableadscommittee.org/update-from-the-acceptable-ads-committee-q2-2020/)
- [5th Acceptable Ads Committee Meeting — A Deep Dive on Video Ads](https://www.acceptableadscommittee.org/5th-acceptable-ads-committee-meeting-a-deep-dive-on-video-ads/)
- [Fourth Acceptable Ads Committee Meeting: Browser Fingerprinting Ban and Video Ad Standards Coming Soon!](https://www.acceptableadscommittee.org/fourth-acceptable-ads-committee-meeting-browser-fingerprinting-ban-and-video-ad-standards-coming-soon/)
- [Third Acceptable Ads Committee Meeting: Tackling the next frontier-video](https://www.acceptableadscommittee.org/third-acceptable-ads-committee-meeting-tackling-the-next-frontier-video/)
- [New Mobile Acceptable Ads Criteria](https://www.acceptableadscommittee.org/new-mobile-acceptable-ads-criteria/)
- [Tentative Mobile Acceptable Ads Criteria](https://www.acceptableadscommittee.org/tentative-mobile-acceptable-ads-criteria/)
- [Acceptable Ads Committee board meeting — deciding what is next](https://www.acceptableadscommittee.org/acceptable-ads-committee-board-meeting-deciding-what-is-next/)
- [Seventh Acceptable Ads Committee Meeting: Video Ads Study Results](https://www.acceptableadscommittee.org/seventh-acceptable-ads-committee-meeting-video-ads-study-results/) - Seventh Meeting of the Acceptable Ads Committee on December 1st 2020. The main topic of this meeting was to discuss the results of the second video ads study.
- [Wanted: Digital rights organizations to help shape and govern online advertising standards](https://www.acceptableadscommittee.org/wanted-digital-rights-organizations-to-help-shape-and-govern-online-advertising-standards/) - The Acceptable Ads Committee is looking for digital rights organizations to become part of setting and maintaining the standards for nonintrusive, exceptionally-researched online advertising formats.
- [Wanted: Advertisers to help shape and govern online advertising standards](https://www.acceptableadscommittee.org/wanted-advertisers-to-help-shape-and-govern-online-advertising-standards/) - The Acceptable Ads Committee is looking for advertisers to become part of setting and maintaining the standards for hundreds of millions of ad blocking users.

## Pages

- [Home](https://www.acceptableadscommittee.org/)
- [The Standard](https://www.acceptableadscommittee.org/the-standard/)
- [Acceptable Ads Committee – Research Hub](https://www.acceptableadscommittee.org/research/)
- [Principles-Based Hub](https://www.acceptableadscommittee.org/principles-based-hub/) - AAC shifts to principle-based ad acceptability, focusing on user experience, control, and relevance. This approach aims to create a sustainable open web ecosystem benefiting all stakeholders
- [Acceptable Ads Committee – Sustainability](https://www.acceptableadscommittee.org/sustainability/)
- [Imprint](https://www.acceptableadscommittee.org/imprint/)
- [Privacy Policy](https://www.acceptableadscommittee.org/privacy-policy/)
- [Join](https://www.acceptableadscommittee.org/join/)
- [Acceptable Ads Committee – Sustainability - [Cloned #1561]](https://www.acceptableadscommittee.org/acceptable-ads-committee-sustainability-cloned-1561/)

## Categories

- [Allgemein](https://www.acceptableadscommittee.org/category/allgemein/)
- [Research](https://www.acceptableadscommittee.org/category/research/)
- [AAC Meetings](https://www.acceptableadscommittee.org/category/aac-meetings/)
- [Membership](https://www.acceptableadscommittee.org/category/membership/)

## Tags

- [AAC Meeting](https://www.acceptableadscommittee.org/tag/aac-meeting/)
- [Video Ads](https://www.acceptableadscommittee.org/tag/video-ads/)
- [Industry Updates](https://www.acceptableadscommittee.org/tag/industry-updates/)
- [Research](https://www.acceptableadscommittee.org/tag/research/)
- [Digital rights organizations](https://www.acceptableadscommittee.org/tag/digital-rights-organizations/)
- [Join](https://www.acceptableadscommittee.org/tag/join/)
- [The Big Idea Series](https://www.acceptableadscommittee.org/tag/the-big-idea-series/)