Protecting the online user experience

Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.

A voice for everyone

The committee is divided into three coalitions, and each coalition consists of several groups. Each group includes a representative and multiple supporting members.

The Acceptable Ads Standard

The AAC is committed to finding ad standards that respects users and keep the the web profitable.