Protecting the online user experience
Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.
The Acceptable Ads Committee is looking for advertisers to become part of setting and maintaining the standards for nonintrusive, well-researched online advertising formats for hundreds of millions of ad blocking users.
A voice for everyone
The committee is divided into three coalitions, and each coalition consists of several groups. Each group includes a representative and multiple supporting members.
The Acceptable Ads Standard
The AAC is committed to finding ad standards that respects users and keepy the the web profitable.