Protecting the online user experience
Established in 2017, the AAC creates nonintrusive, exceptionally-researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.
The AAC met on June 9th for the sixth time since its inception in 2017.
Updates on COVID-19 and the next video ads study
Finding an Acceptable Ads standard for video ads.
An in-depth discussion around banning browser fingerprinting.
Taking a closer look at online video advertising.
Release of our updated mobile-specific acceptable ads criteria.
A voice for everyone
The committee is divided into three coalitions, and each coalition consists of several groups. Each group includes a representative and multiple supporting members.
The Acceptable Ads Standard
The AAC is committed to finding ad standards that respects users and keepy the the web profitable.