The Acceptable Ads
Committee
The Acceptable Ads Committee establishes the criteria for what constitutes an Acceptable Ad. They thereby govern the Acceptable Ads Standard and set researched guidelines for which types of ads ad-blocking users will deem acceptable and that bring value to publishers and advertisers.
Established in 2017, the AAC creates nonintrusive, exceptionally researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.
Presidency and Secretariat
AAC President
Secretary
Facilitator
For-profit coalition
This coalition consists of business stakeholders, including advertisers, ad-tech providers, advertising agencies, publishers, and content creators.
For-profit coalition members
Advertisers
Members
Thomas Wrobel
Karina Miñano
Advisory group member
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Ad Tech Companies
Members
Henrik Lohk
Co-founder
Adtoma AB
Tom Gabriele
Co-Founder
WowYow Inc.
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Advertising Agencies
Members
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Publishers & Content Creators
Members
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Expert Coalition
User agents, creative agents, researchers, and academics are in this Group. They are stakeholders who are specialists in online advertising and ad blocking.
Expert Coalition members
Creative Agents
Members
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Researchers & Academics
Members
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User Agents
Members
There's no one here yet!
User Advocate Coalition
This coalition consists of stakeholders who are defenders of user choice. Digital rights organizations and ad-blocking users make up this Group.
User Advocate Coalition members
Digital Rights Organizations
Members
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Users
Representative
Zack Sinclair
Ad-blocking User
Members
Leli Schiestl
Ad-blocking User
Adham Zahran
Ad-blocking User
Vinay Majithia
Ad-blocking User
Lawrence Williams
Ad-blocking User
Paul King
Ad-blocking User
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