The Acceptable Ads
Committee

The Acceptable Ads Committee establishes the criteria for what constitutes an Acceptable Ad. They thereby govern the Acceptable Ads Standard and set researched guidelines for which types of ads ad-blocking users will deem acceptable and that bring value to publishers and advertisers.

Established in 2017, the AAC creates nonintrusive, exceptionally researched ad standards that respect user experience while delivering real value to content publishers and online advertisers.

  • For-profit coalition
  • Expert coalition
  • User Coalition

For-profit coalition

This coalition consists of business stakeholders, including advertisers, ad-tech providers, advertising agencies, publishers, and content creators.

For-profit coaltion members

Advertisers

Representative

Elizabeth Johnson
Ad Council

Director, Growth & Emerging Media

Members

Breanna Fowler

Strategic Partnerships & Advertising

Thomas Wrobel

Karina Miñano

Advisory group member

Want to join them?

Ad Tech Companies

Representative

Marty Kratky-Katz
Blockthrough

CEO

Members

Todd Garland

Founder

Sebastien Bock

GVP Tech & Product Programmatic & Data

Jon Malach

CEO

Henry Lau

Head of Partnerships

Alex Calic

Chief Revenue Officer

Henrik Lohk

Co-founder

Adtoma AB

Allan Jun Hirata

Manager Supply Partnerships and Solutions Projects

Mat Bennett

Managing Director

Tom Gabriele

Co-Founder

WowYow Inc.

Dan Greenberg

Founder & CEO

Eric Simon

COO

Lila Hunt

Head of Digital Ad Strategy

Scott Schwanbeck

CEO

AAX

Andres Moran

Vice President of Sales & GM of Ad Marketplace

Want to join them?

Advertising Agencies

Representative

Laura Beaupre
LookListen

Media Supervisor

Members

Kevin Vanvalkenburgh

Vice President of Connections Planning

Tom Rathbone

Head of Technology

Christoph Bornschein

CEO/Founder

Will Perkins

Director of Paid Social & Marketplaces

Want to join them?

Publishers & Content Creators

Representative
Global Commercial Operations Director

Members

Gavin Hall

CTO

TED

Christian Hendricks

Founder

Scott Messer

VP Content Channels

Loic Dussart

Co-Founder

Dominick Miserandino

CEO

Natascha Chamuleau

Chief Advertising Officer

Want to join them?

Expert Coalition

User agents, creative agents, researchers, and academics are in this Group. They are stakeholders who are specialists in online advertising and ad blocking.

Expert Coalition members

Creative Agents

Representative

Apply
Apply

Members

Tobias Eidem

BrandGlobe and former chairman of Sweden’s KIA-index

Casey Saran

CEO

Want to join them?

Researchers & Academics

Representative
Assistant Professor, Department of Computer Science

Members

Arvind Narayanan

Associate Professor

Lukasz Olejnik

Privacy Engineering Researcher

Ratko Vidakovic

CEO

Tobias Urban

Ph.D. student

Want to join them?

User Agents

Representative

Apply
Apply

Members

There's no one here yet!

User Advocate Coalition

This coalition consists of stakeholders who are defenders of user choice. Digital rights organizations and ad-blocking users make up this Group.

User Advocate Coalition members

Digital Rights Organizations

Representative

Linda Sherry
Consumer Action

Director National Priorities

Amelia Andersdotter
Dataskydd.net Sverige

Chair

Members

Holmes Wilson

Co-Founder/Co-director

Want to join them?

Users

Representative

Zack Sinclair
Ad-blocking User

Members

Leli Schiestl

Ad-blocking User

Adham Zahran

Ad-blocking User

Vinay Majithia

Ad-blocking User

Want to join them?

The Committee Bylaws

Learn what governs the committee

The AAC is governed by a set of bylaws.